Market Size of Baby Toiletries Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.56 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Baby Toiletries Market Analysis
The baby toiletries market size is expected to grow from USD 70.19 million in 2023 to USD 92 million by 2028, at a CAGR of 5.56% during the forecast period (2023-2028).
- The demand for baby toiletries is increasing across the world owing to the increasing demand for protective baby care products. Parents are choosing products that are clean, labeled, and natural. Owing to this, the market players are launching natural baby care products in the market.
- In July 2022, BabyChakra launched its very first range of baby care products, including moisturizing baby body wash, baby hair oil, natural diaper rash cream, baby massage oil, and others that are made with 100% natural and certified organic ingredients. The rising demand for more transparency in the ingredients of baby toiletries from consumers has been changing the market dynamics for the last few years.
- Furthermore, the birth rate is increasing in many regions like the Asia Pacific. According to the National Bureau of Statistics of China data from 2022, the birth rate in China was 6.77 thousand in 2022. Physical distribution channels, such as hypermarkets and baby stores, are the significant revenue-generating channels of various baby carrier products, but the share of the e-commerce channels in the baby care products market is also expected to witness significant growth.
- Additionally, the e-commerce market is also growing owing to rising disposable income. New online websites like Cetaphil, The Mom and Co., Softsens, and others are launching new products in the market. In June 2023, Plum, a vegan Indian beauty brand, launched baby care products that include baby lotion, body wash, baby shampoo, and massage oil.
