Market Size of Baby Oral Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.50 % |
| Fastest Growing Market | Europe |
| Largest Market | Asia-Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Baby Oral Care Market Analysis
The Baby Oral Care Market is projected to register a CAGR of 5.5% during the forecast period.
The rising prevalence of different dental problems, such as tooth decay, nursing caries, and tooth sensitivity, is driving the demand for baby oral care products in the worldwide market. For instance, a study published by the World Health Organization (WHO) reveals that early childhood caries is a global problem with a prevalence estimated between 60 and 90%. Further, increased parental concern for infant oral hygiene in recent years due to the risk of various infections, such as oral thrush, cold sores, and Eruption cysts, is influencing the spending on baby oral care products. Thus, the growing knowledge of parents about the need for infant oral hygiene is expected to fuel the demand in the market studied over the medium term.
In the long term, the market is anticipated to be driven by the factors such as modern parenting supported by increased access to childcare products and services, consumer awareness campaigns organized by key brands, and government policies to promote the health and well-being of children. For instance, in the United States, the HHS (US Department of Health and Human Services) educates children and parents about oral health through the initiative called Head Start Program. The program delivers services to infants, toddlers, and families in core areas of early learning, health, and family well-being.
