Market Trends of Baby Carrier Industry
Increasing Consumer Spending on Baby Care Products
- Growing consumer spending and innovation in baby carrier design and materials used in baby carrier products are driving the growth of the baby carrier market globally. The increasing popularity of ergonomically designed baby carriers, known for better comfort and safety of babies, and lightweight baby carriers is expected to drive the growth of the baby carrier market. Owing to the development in baby carrier material, lightweight baby carriers are expected to drive the market's growth over the forecast period.
- Major players in the baby carrier are taking inspiration from baby strollers in terms of product innovation in the fabric, along with the shape and size of the baby carrier. For instance, in 2022, Ergobaby launched Tula Hemp Baby Carrier. The company claims that Hemp's naturally long fibers are biodegradable, temperature regulating, with antibacterial properties, and adjustable to babies from 7-45 lbs.
- In 2021, Ergobaby also launched Tula Linen Baby Carrier. The company claims that Tula Linen is made of French Flax and combed cotton that gives texture and interest to solid color. Further, the plant-based fabric is naturally hypoallergenic and breathable, making it perfect for warmer climates.
- As there is an increase in the demand for eco-friendly and organic products, considering the baby's health, players are coming up with baby carriers made with 100% organic cotton. For instance, players like Ergobaby and Babybjorn offer organic baby carriers. Other accessories for this carrier include organic backpacks, organic front pouches, organic teething pads, and weather covers. Style has also become a factor in selecting baby carriers. Parents are also seeking carriers that benefit from all that babywearing offers without losing their sense of style.
- Players are coming up with the intersection of comfort and fashion and catering to modern parents looking for the best of both. Artipoppe, a design house based in the Netherlands, has developed this innovative idea for baby carriers targeting young mothers. The company offers a range of functional baby carriers that are comfortable and fashionable. Another instance is from Baby Tula, which offers bamboo swaddle blankets, the softest swaddles on the market with the most adorable prints.
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North America Holds Significant Market Share in Baby Carrier
- Governments of different provinces in the United States have laid strict rules and regulations for maintaining the quality of baby carriers. These extensive rules in the country are expected to increase the demand and competitiveness in the market, which consists of many organized and unorganized players.
- Some companies include Onya Baby, Nuna Intl BV Baby Tula LLC, Balboa Baby, and Moby Wrap. Moreover, this product offers magnetic buckles. According to the National Center for Health Statistics (NCHS) and National Vital Statistics Center (NVSC), the preliminary number of births in the United States in 2021 was 3,659,289. This represents a 1% increase compared to 2020 and marks the highest figure since 1990, indicating a significant rise in the number of births.
- Hence, the increase in the infant population is propelling the demand for baby carrier products like buckled baby carriers, baby wrap carriers, baby sling carriers, and other such products across the region.
- Additionally, social media platforms, such as Instagram and YouTube, are playing huge roles in the trends related to baby and child-specific products. Thus, these platforms influence the purchasing decisions of many millennial mothers. Therefore, the baby carrier manufacturers in the region are introducing technically enhanced baby carriers.
- Consumers also demand baby carriers that can be used for activities beyond regular usage. Therefore, Canadian companies offer various innovative products to cater to customers' needs. For example, Maman Kangourou offers water baby carriers. They are 100% polyester water baby carriers, which are perfectly fit for water uses. Such factors have helped North America become a prominent region with the highest market share in the baby carrier market.
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