Market Size of Ayurvedic Toothpaste Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.14 Billion |
| Market Size (2029) | USD 2.22 Billion |
| CAGR (2024 - 2029) | 14.21 % |
| Fastest Growing Market | Asia |
| Largest Market | Asia |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Ayurvedic Toothpaste Market Analysis
The Ayurvedic Toothpaste Market size is estimated at USD 1.14 billion in 2024, and is expected to reach USD 2.22 billion by 2029, growing at a CAGR of 14.21% during the forecast period (2024-2029).
The rise in healthcare expenditure and premiumization of products is increasing the market's growth. The market players are creating innovative strategies to market their products through e-commerce websites as well as advertisements, due to which consumers are attracted to the products. Ayurvedic toothpaste is made with ingredients like aloe vera, soda, myrrh, eucalyptus oil, plant extract, and essential oils. It is free from toxic ingredients, such as parabens, fluorides, and artificial sweeteners, which have increased the demand for the product. As people become more conscious of their oral hygiene and health, demand for such Ayurvedic products is expected to rise shortly.
The governments of many regions are conducting oral health campaigns to make people aware of oral health and hygiene. One of the campaigns, such as World Oral Health Day, focuses on highlighting the benefits of good oral health, spreading awareness about oral diseases, and promoting oral hygiene maintenance. Long-term demand for ayurvedic toothpaste is expected to rise due to increased consumer demand for chemical-free, eco-friendly products and a surge in product development spurred by current market potentials. This attracts producers to the expanding sector of Ayurveda and botanical extracts, which are gaining consumer appeal due to their functional and organic complexity. The market is expected to expand in the coming years due to rising oral health concerns among all age groups and increased customer awareness of the benefits of using Ayurvedic products.
On the occasion of the 6th Ayurveda Day, African Consumer Care Ltd, a subsidiary of Dabur International Ltd, unveiled the Dabur Red Ayurvedic Toothpaste in November 2021. This launch marked the company's commitment to the promotion of Ayurvedic oral care solutions, providing consumers with a natural and effective option for their dental hygiene needs. Additionally, the rising demand for sustainable, chemical-free, and eco-friendly products has propelled the demand for ayurvedic toothpaste in the global market. Also, the demand is fueled by consumer preferences for multifunctional toothpaste, as these products help in the mineralization of teeth and gums.
