Away-From-Home Tissue and Hygiene Market Size

Away From Home Tissue Market Analysis

The Away-From-Home Tissue and Hygiene Market size is estimated at USD 39.81 billion in 2024, and is expected to reach USD 54.95 billion by 2029, growing at a CAGR of 6.66% during the forecast period (2024-2029).

It is estimated that more than 9% of the paper products processed worldwide end up as tissue products, accounting for at least 21 million tons of tissue paper annually. In recent years, away-from-home products are estimated to be accountable for more than one-third of global tissue consumption, and these products are increasing at a moderate pace every year. Furthermore, the Russia-Ukraine war has an impact on the overall ecosystem of the market.

• Most away-from-home tissue products are bought by building owners, institutions, and janitorial services directly from distributors. The products are usually bought in bulk and are often installed in dispensers used in their establishments to maintain customers' loyalty toward that brand. The primary ground of competition usually revolves around the product's price, compatibility with dispensers, and ease of replenishment.
• These products have become one of the most widely used commodities in the world. The increasing demand from urban regions for away-from-home tissue products is mainly driving the hygiene market. Many end users, from restaurants and food trucks to commercial users, have a constant demand for these products in urban markets compared to rural establishments that rely on retail variants.
• The high raw material price is a significant factor that is limiting the growth of the market for tissue all over the world. Moreover, new innovative products, such as electronic dryers, are impacting the development of the market.