Market Share of Automotive Head-up Display Industry
The automotive HUD market is moderately consolidated as the market accommodates global players and several regional players. These companies have managed to gain an advantage by managing their product portfolio, developing new products, and expanding their footprint across several countries across the world. Prominent manufacturers are investing in research and development activities for the development of advanced HUD systems to maximize revenue and provide the HUD in economic and midsize vehicles.
In January 2021, Panasonic Automotive launched its latest augmented-reality HUD capable of displaying lane edges, objects on the road, and other information important to drivers. The HUD runs in AI and shares information with the driver. The new HUD can determine by itself whether the barrier is a vehicle, pedestrian, or trash can.
In September 2020, DigiLens unveiled its Ultra-Compact CrystalClear™ AR HUD, compatible with any auto dashboard. The CrystalClear™ AR HUD has around 15° x 5° field-of-view and is expected to open the gateway for holographic-assisted navigation to any vehicle.
Besides these, several key OEMS are also participating actively in the market, and such developments are likely to have a strong positive impact on the market. For instance,
In June 2021, Hyundai Motor Company introduced a less head-up display (HUD) that features optical glass installed in the dashboard and angled toward the driver, which ensures better vision.
In 2021, Audi announced the introduction of its latest reality (AR) heads-up-display (HUD) in the Audi Q4 e-tron electric vehicle. The generated virtual image will appear to float in space about ten meters ahead of the driver. The company claims that the overlaid image will assist in conveying information at a rapid pace and without confusion.
Automotive Head-up Display (HUD) Market Leaders
Continental AG
DENSO Corporation
HUDWAY, LLC.
Visteon Corporation
Robert Bosch GmbH
*Disclaimer: Major Players sorted in no particular order
