Market Share of Automotive Green Tires Industry
The Automotive green tires market is dominated by players such as Michelin, Bridgestone, Continental, Goodyear Tire & Rubber Company, Pirelli & C. SpA, and many others.
Such few players hold a major share of the market and invest in their production capabilities to develop sustainable tire materials. Automotive green tire manufacturers are constantly investing in product innovation, research and development, mergers & acquisitions, and geographic expansion to attain a competitive edge in the market.
For instance, in May 2022, Pirelli invested USD 15 million over two years to build an advanced technology and digitalization center next to its plant in Silao, Mexico. It will produce tires for the future's more electric, sustainable, and connected vehicles.
In April 2022, Bridgestone announced that Mercedes-Benz AG had selected it as the development partner for tires for the Mercedes-Benz VISION EQXX. Bridgestone engineers collaborated with Mercedes-Benz to create custom-designed tires that have increased the vehicle's efficiency and a real-world driving range of 1,000km on a single charge.
In April 2022, Linglong Tire announced that it had signed a comprehensive strategic cooperation agreement with Taiyuan Clean Tire Environmental Protection Technology Co. Ltd (Clean Tire). Linglong Tire and Clean Tire will jointly select a suitable area to build a waste tire recycling plant, accelerate the realization of unified distribution and management, and build a comprehensive industrial chain of tire research and development, manufacturing, retreading, and recycling throughout the life cycle of tires.
In February 2022, Bridgestone Corporation and ENEOS Corporation jointly launched a research and development project. Both companies are expected to jointly develop chemical recycling technologies for used tires by merging the advanced rubber and polymer material design technologies Bridgestone has cultivated through its tire and rubber business with the crude oil refining technologies and foundational basic chemical product manufacturing technologies of ENEOS.
In January 2022, Michelin and Hyundai Motor signed a memorandum of understanding (MoU) to develop next-generation tires optimized for premium electric vehicles (EVs). Both companies will jointly develop eco-friendly tires with increased use of eco-friendly materials.
In January 2022, Yokohama Rubber Co. Ltd formed a joint venture with YHI International Limited (YHI), the official distributor of Yokohama tires in Southeast Asia, to form Yokohama Tire Sales Malaysia Sdn Bhd.
In October 2021, Bridgestone inaugurated the expansion project of its tire manufacturing plant, located in Cuernavaca, Mexico, with which it will increase its production by 15% annually. Bridgestone Mexico invested more than USD 100 million in this expansion project, which includes the construction of more than 18,000 square meters of buildings, new service facilities and facilities for its employees, and the installation of state-of-the-art machinery.
Automotive Green Tires Market Leaders
Michelin Group
Bridgestone Corporation
Continental AG
The Goodyear Tire & Rubber Company
Pirelli & C. S.p.A.
*Disclaimer: Major Players sorted in no particular order
