Market Trends of Automotive Automatic Tire Inflation System Atis Industry
This section covers the major market trends shaping the Automotive Automatic Tire Inflation System Atis Market according to our research experts:
Increasing demand for Off-road SUVs
The automotive industry around the world is growing rapidly owing to the growing technology. The companies are focusing on facilitating extensive research and development in the tire industry to improve the frictional resistance property of the tire products. Such R&D-based activities are notably driving the global automotive automatic tire inflation system (ATIS) market, driving market.
An automatic tire pressure adjustment system allows the driver to optimize tire inflation pressure from the cab while operating on varying terrains with the simple push of a button. Reducing tire pressure results in a bigger tire footprint, providing increased flotation and traction when operating in soft soil terrain. Although often used in conjunction with all-wheel drive, non-all-wheel drive vehicles with CTIS can outperform all-wheel drive in many soft soil conditions.
Operating vehicles with reduced tire inflation pressure is approved by tire manufacturers when operating at reduced vehicle speeds. The market for Sports Utility Vehicles is seeing maximum growth in India, China, Vietnam, and other Asian countries.
In India, the market for small sport utility vehicles has taken off with the launch of the Renault Duster. Many players like Maruti Suzuki, Honda, Volkswagen, Toyota, Hyundai, Ford, and Nissan have joined or are set to join this booming segment in India. Though the number of Off-road Sport Utility Vehicles is limited in the emerging markets, their numbers will grow rapidly in the future.
North America to Witness Significant Share
The global automatic tire inflation system market is led by North America in terms of revenue, mainly due to an exceptionally strong automobile industry present in this region, and it is a hub for many automotive industry manufacturers. Also, there has been increasing demand for fuel economy, extended tire life, and customer comfort resulting in the growth of the installation of automatic tire inflation systems in vehicles. Moreover, demand for commercial and off-road vehicles is significantly increasing in North America owing to the prominent mining industry and expanding construction industry. This, in turn, is boosting the demand for automatic tire inflation systems in the region.
The growing concerns about tire safety and the constant need for safer driving have raised the adoption rates of ATIS systems, especially in developed countries like the United States, Germany, and the United Kingdom. Moreover, the government regulations and safety measures for tire inflation on vehicles have also fuelled the demand in aftermarket players in the market. Furthermore, the availability of the system as a retrofit and improved service and repair facilities offered in the aftermarket due to the rising demand will also drive the market's growth.
