Australia Washing Machine Market Size

Australia Washing Machine Market Analysis

The Australian washing machine market is growing, owing to factors, like the rapid rise in the current population, which is leading to the rapid growth of real estate to accommodate the rising population. There's been plenty of washing machine shortages in 2020 since the COVID-19 pandemic reached Australia. There have also been some notable instances of panic buying, driven by consumer fear that certain products would soon become completely unavailable. Almost all the washing machines sold in Australia are manufactured overseas and shipped here, a process which under normal circumstances can take a few months.

Appliances usually have a very predictable demand, so the supply chain is very slow-moving; but If something disrupts the supply chain today, the impacts won't be seen in Australia until months later. When the COVID-19 pandemic first hit at the start of 2020, factories shut down and transportation slowed. Now, months later we are seeing the impact on stock levels in Australia. Australia will likely continue to experience stock shortages for the foreseeable future.

While most of the reasons for the current appliance shortage are pandemic-related, there are some other factors slowing down appliance supply chains. As the appliance stock levels started to drop due to supply chain issues, demand began to surge as the COVID-19 pandemic reached Australian shores.

Australian consumers hold onto their trusty washing machine for nine years. It's a long-term commitment that can get expensive; shoppers spend an average of AUD 817 on a new front load washing machine or nearly AUD 700 for top loaders.