Market Share of Australia Snack Bar Industry
Competition is fierce in the Australian snack bar market. Several international and regional companies, such as Nestle SA, Mondelēz International, Inc., Vitaco Health Australia Pty Ltd, and Carman's Fine Foods Pty Ltd, are expanding their reach and range, making it challenging for the leading players to maintain a market share. Stiff competition and heavy price discounts from new entrants are the key challenges for the snack bar market. The market is becoming overcrowded, with many new competitors willing to cut their pricing substantially. The constant promotions within the supermarkets mean that many customers now wait for products to be on special offers to purchase them rather than being brand loyal.
Australia Snack Bar Market Leaders
Nestlé S.A.
Mars, Incorporated
General, Mills Inc.
Carman's Fine Foods Pty Ltd
The Kellogg Company
*Disclaimer: Major Players sorted in no particular order
