Market Share of Australia Recreational Vehicle Industry
The Recreational Vehicle Market is intensely competitive, with the presence of several manufacturers selling products that compete directly through product features. Companies operating in the market are adopting merger and acquisition strategies, coupled with partnerships and collaborations, to increase their market share. For instance,
In September 2022, the Australian Competition and Consumer Commission approved a merger between rival campervan companies, Tourism Holdings and Apollo Tourism & Leisure.
In May 2021, Pottery Barn, a portfolio brand of Williams-Sonoma Inc., partnered with travel trailer brand, Airstream, to create a new collection of statement décor and accessories inspired by the spirit of adventure that brings the comforts of home on the road.
Market leaders are also focusing on investments in R&D and continuous innovations for the development of lightweight raw materials to reduce vehicle weight and increase fuel efficiency.
Australia Recreational Vehicle (RV) Market Leaders
Jayco, Inc.
Apollo Tourism & Leisure
Winnebago Industries
Sunliner Recreational Vehicles
Avida RV
*Disclaimer: Major Players sorted in no particular order
