Australia Mobile Virtual Network Operator (MVNO) Market Size

Australia Mobile Virtual Network Operator (MVNO) Market Analysis

The Australia Mobile Virtual Network Operator Market size is estimated at USD 0.85 billion in 2024, and is expected to reach USD 1.19 billion by 2029, growing at a CAGR of 6.80% during the forecast period (2024-2029).

• Australia is a developed country at the forefront of new technologies, including mobile phones, eSims, and devices. Australians have been using the device for various purposes since mobile phones were introduced in the country. The use of mobile phones is increasing, and consumers are becoming more and more interested in interacting with online products and services. The level of smartphone penetration in the coming years is expected to increase significantly, given the closure of 2G networks and the introduction of 5G.
• In line with Industry 4.0, the government's efforts to create a value-based economy by increasing smartphone adoption and video usage have driven mobile data traffic growth over the past few years owing to immersive media-rich services, new online gaming technologies, and extended reality (XR) applications.
• With this, the demand for high-speed data transmission for web conferencing, video streaming, and other applications, such as online shopping and social media, is witnessing a rise, thus driving the MVNO market in the country. The focus of MVNO service offers has switched from voice to data, and some have developed distinctive value propositions around integrated offerings connected to other products and services provided by the parent company, such as gaming or enterprise cloud services.
• MVNOs' dependency on their parent MNO determines their type of operation. Hence, bad conduct on the part of an MNO towards MVNOs, such as fraudulent or unauthorized use by roaming subscribers and an unanticipated drop in quality of service, limits their expansion. Such turbulent times in the telecom markets cause a relatively high number of exits from the MVNO market, increasing the need to secure and solidify MVNO's market position. In such scenarios, increased dependency of the MVNO on the MNO for network access, customer management, billing, and other business applications is one of the major factors restricting the market's growth.
• The after-effects of the COVID-19 pandemic on the telecommunications sector in the country led to increased digitalization across industries, telecom infrastructure development, expansion in rural and remote areas, high data consumption coupled with low latency 5G services will provide numerous opportunities for MVNO players to explore new sectors and niche segments. In addition, as more and more industries adopt digital channels after the COVID-19 pandemic, the MVNOs market is expected to benefit from the increased demand for cost-effective data, voice, and bundled services.