Market Share of Athleisure Industry
The athleisure market is highly competitive and fragmented. Major market players are focusing on developing a diversified product portfolio, which is intensifying the competition in the market. The most active companies in the market include Nike Inc., Adidas AG, Puma SE, Under Armour Inc., and Lululemon Athletica Inc. These companies have been taking significant measures to increase their market penetration across the world with product innovations, the establishment of new bases, setting up more production plants, and associated R&D centers. These players are also active on social media platforms to advertise their athleisure products to attract more consumers worldwide.
Athleisure Market Leaders
Nike Inc.
Adidas AG
Lululemon Athletic
Puma SE
Under Armour Inc.
*Disclaimer: Major Players sorted in no particular order
