Market Size of Asia-Pacific Wine Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 6.85 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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APAC Wine Market Analysis
Asia-Pacific Wine Market is projected to register a CAGR of 6.85% during the forecast period, 2022-2027.
The increasing disposable income and rapid urbanization and a rise in marketing and promotional activities are driving the growth of the wine market in the Asia-Pacific region. With the changing lifestyle of consumers and consumption of wine on social occasions and during celebrations has become very popular and has become a status symbol which is another prime factor in the growth of the wine market.
France and Spain have traditionally been the world's top wine exporters. But countries in the Asia-Pacific regions such as China, Japan, and India have all started producing and selling their own wines which are boosting the wine market in the region. Moreover, wine is gaining equal appeal among men and women, especially in countries such as China and Japan. According to Alibaba Group's flagship cross-border e-commerce platform, Koala, in 2021, China's female wine drinkers prefer fruit-flavored liquors, wines, cocktails, and sake that are typically lower in alcohol content, have fruity aromas, and feature attractive packaging.
Over the medium term, changing tastes and new preferences among consumers and increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wines, are expected to fuel the growth of the wine market. Also, the new innovative packaging is boosting the demand for the market.