Market Size of asia-pacific whey protein ingredients Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 638.5 Million |
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Market Size (2029) | USD 805.1 Million |
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Largest Share by End User | Food and Beverages |
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CAGR (2024 - 2029) | 4.74 % |
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Largest Share by Country | China |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Whey Protein Ingredients Market Analysis
The Asia-Pacific Whey Protein Ingredients Market size is estimated at 638.5 million USD in 2024, and is expected to reach 805.1 million USD by 2029, growing at a CAGR of 4.74% during the forecast period (2024-2029).
638.5 Million
Market Size in 2024 (USD)
805.1 Million
Market Size in 2029 (USD)
4.18 %
CAGR (2017-2023)
4.74 %
CAGR (2024-2029)
Largest Market by Form
55.16 %
value share, Isolates, 2023
Due to higher production costs, WPCs are expensive. This factor is further leading WPIs to have a higher value share despite having low volume sales compared to WPCs.
Largest Market by End User
81.64 %
value share, Food and Beverages, 2023
Whey protein's high protein content, calorie-free nature, and ease of digestion are some benefits making it popular in the market. Snacks dominate the F&B segment.
Fastest Growing Market by Form
5.61 %
Projected CAGR, Hydrolyzed, 2024-2029
Hydrolyzed whey protein holds major applications in sports and performance nutrition and has potential growth in the market in the future with the rising fitness industry.
Fastest Growing Market by End User
5.43 %
Projected CAGR, Personal Care and Cosmetics, 2024-2029
Whey protein acts as a skin smoothening and hair conditioning agent in personal care and cosmetic products, making it the fastest growing. It is also used as a bioactive ingredient.
Leading Market Player
25.11 %
market share, Fonterra Co-operative Group Limited, 2021
Fonterra Co-operative Group Limited gained a competitive edge over other players due to its extensive product portfolio. It also engages in strategic moves toward innovation.
With consumption by the snack and beverage together amounting to more than 75% share, food and beverage segment dominated the Asia-Pacific whey protein ingredients market
- The F&B segment dominated the Asia-Pacific whey protein market in 2022, with consumption by the snack and beverage sub-segments together amounting to more than 75% volume share in 2022. As customers now prefer smaller meals or replacing traditional diets with more effective and accessible alternatives, like protein-based snack bars. In Japan's F&B segment, the Home Meal Replacement sub-segment, or Sozai, showed the highest growth, with sales of USD 95 billion in 2018. Another factor driving the sales is the rising number of studies confirming its functionalities like high protein, calorie-free, and easily digestible protein, which makes it a highly desired protein ingredient in the snacks category. Thus, the market witnessed a slower growth rate of 2.79% by value in 2021.
- The F&B segment was followed by supplements, driven by applications in the sports nutrition sub-segment. Although sports nutrition dominated the supplements sector in 2022, the baby food sub-segment is anticipated to register the fastest-growing CAGR value, amounting to 6.14%, during the forecast period, 2023-2029. Countries like China and India have high birth rates, and the number of children born per year was calculated at 24 million birth per year in India and 16 million births per year in China. This is due to increased interest in infant health and increasing awareness of the protein used in these products. For instance, health clubs and gyms in Asia-Pacific countries, like China and Hongkong, generated average revenue per club of more than USD 2 million in 2021, which was the highest among all the countries in the world.
Understand The Key Trends Shaping This Market
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The increasing consumption of protein-fortified milkshakes and meal-replacement beverages, has supported the leading market position of China in the Asia-Pacific whey protein ingredients market
- India witnessed a rise in health-conscious consumers, with the growing obesity rates increasing the population's acceptance of healthy and protein-fortified drinks. The percentage of overweight women rose from 20.6% to 24% and of overweight men grew from 18.9% to 22.9%. India is projected to record the fastest growth during the forecast period, with a CAGR of 5.77% by value.
- China retained its top position in 2022 due to the rising usage of protein in specialized products, such as infant nutrition, clinical diets, sports, and weight training. High-protein products have garnered considerable interest in China, and as of December 2019, 36% of Chinese citizens were interested in buying high-protein foods. China is projected to record the second-highest CAGR of 4.98%, by value, during the forecast period. The growth will likely be driven by the increasing consumption of protein-fortified milkshakes and meal-replacement beverages. New entrants launching relatable products include Smeal, ffit8, Wonderlab, and Miss Zero.
- Australia saw a significant rise in the consumption of whey proteins during the study period, with its utilization in the country registering a CAGR of 2.51% by volume. In 2022, 72% of the volume of whey proteins consumed in the country was through the sports nutrition segment, while end-user segments like bakery and snacks had 26.6% and 13.8% of volume shares, respectively. The growth can be attributed to the growing number of 24-hour gyms in the country. This trend has, in turn, stimulated the consumption of protein supplements, especially the ones that have whey proteins as a major ingredient. Over 77% of the animal proteins used in the Australian sports nutrition segment were whey proteins in 2022.
