Asia Pacific Wellness Tourism Market Size

Asia Pacific Wellness Tourism Market Analysis

Wellness tourism is a type of tourism where people travel to places for the betterment of their physical or mental state. The growing interests of the tourists towards the sectors such as health, travel, and foods are the factors driving the growth of the market over the forecast period. The factors such as rising disposable income have increased the customers' expenditures towards different services of social and healthy wellbeing, thereby anticipating the market growth. The wellness tourism market is driven by the rising hectic lifestyles characterized by work-related stress which will, in turn, favor the services such as spa, yoga programs, lodging, and boarding, among others. Vendors in the market are focusing on providing quality services to gain a competitive edge. The rising number of market players are concentrating on offering lucrative and customized service packages targeting various classes of the consumers has increased the competition in the market, thereby favoring the interests of the consumers to opt for experiential travels. This, in turn, will augment the market growth.

Covid 19 severely impacted on overall tourism industry and wellness tourism is not exception for that. During pandemic situation many Asian countries opted for lockdown which stopped tourism activity. The revenue of major player in wellness tourism market was dropped significantly due to Covid 19. Now countries have started uplifting lockdown restriction and people are preferring to travel for stress relief resulting in recovery of revenue in Asia Pacific Wellness Tourism market.