Market Size of Asia-Pacific Sports Nutrition Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.64 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Asia Pacific Sports Nutrition Market Analysis
The Asia-Pacific sports nutrition market size is expected to grow from USD 9,131.43 million in 2023 to USD 12,593.30 million by 2028, registering a CAGR of 6.64% during the forecast period (2023-2028).
- The demand for sports nutrition products is increasing in the region owing to the increasing health and fitness trend. Due to the increasing work-from-home culture, the prevalence of obesity is increasing in the region. According to the United Nations International Children's Emergency Fund (UNICEF) World Obesity Atlas for 2022, India has more than 27 million obese children. Owing to this, consumers are opting to go for fitness options like sports, gyms, and fitness centers.
- Due to this, the demand for sports nutrition products like sports drinks, protein powders, and other products is increasing. The main ingredients used in sports nutrition products include electrolytes, minerals, protein, vitamins, and omega fatty acids. These ingredients provide instant hydration and energy and boost immunity.
- Additionally, the market players are conducting advertising and marketing campaigns for their products with the help of celebrities and sports personalities. Due to this, the young and millennial generation is getting more attracted to the consumption of these products. For instance, in November 2022, the famous cricketer Virat Kohli promoted Ocean Energy Drink on Twitter. This drink can be used as after sports energy drink.
- Furthermore, governments of different countries are promoting sports through different schemes, due to which the young generation is participating more in sports and fitness activities. Over the medium term, the demand for sports nutrition products is expected to increase owing to the increasing demand for functional food and beverages as well as faster hydration after sports.
