Market Share of Asia-Pacific Spirits Industry
The Asia-Pacific spirits market is competitive, comprising both regional and international manufacturers. Players like Bacardi Limited, Diageo PLC, Thai Beverage PLC, Suntory Holdings Limited, and Pernod Ricard SA dominate the market. Regional sprits are also dominating sales in some specific regions. These companies are increasing their investments in research and development (R&D) and social media marketing and expanding their geographical presence to maintain their position in the market. New product development, partnership, and expansion are some of the most preferred strategies by the spirits industry in the Asia-Pacific region. For instance, in August 2022, China's leading independent distributor, China Bev, announced that it would launch 818 Tequila in on-trade venues across Beijing, Shanghai, Guangzhou, Chengdu, and Shenzhen.
Asia Pacific Spirits Market Leaders
Bacardi Limited
Diageo plc
Pernod Ricard SA
Thai Beverage PLC
Suntory Holdings Limited
*Disclaimer: Major Players sorted in no particular order
