Market Trends of Asia Pacific Soy Beverages Industry
This section covers the major market trends shaping the APAC Soy Beverages Market according to our research experts:
Rising Popularity of Dairy Alternatives
Consumers are starting to prefer products that are low in calories, contain no artificial ingredients and protein-rich and thus driving the market for soy beverages. Plant-based beverages provide vegetable protein or mixed proteins, which cater to the rising demand for a healthy lifestyle. Consumers are increasingly looking for lactose-free dairy alternatives, derived from plant sources, and the choice of products multiplying on the shelves satisfies health and wellness-orientated consumers' taste for novelty and variety. In Asia-Pacific, plant-based beverages make up a promising category, because of traditional acceptance of soy.
Supermarket/Hypermarket Holds Greatest Share in the Sales of Soy Beverages
The dairy alternative/plant-based diet is mainly seen among the urban population. Hence soy milk will be having a larger market in the urban areas, where supermarkets or hypermarkets are the major channels of distribution. Soymilks are mainly stored in refrigerated cases and are also available in aseptic packages. Supermarkets or hypermarkets have proper refrigeration facilities to store the products for a longer time without any change in the properties. Soymilk is available in different flavors other than its original flavor and various fortifications, supermarkets/hypermarkets provide them enough shelf space to exhibit the products. Since the supermarket's purchase in bulk they have increased bargaining power over the price and it can be converted as discounts to attract the customers.
