Market Share of Asia-Pacific Small Home Appliances Industry
The Asia-Pacific Small Home Appliances Market is highly fragmented and competitive with Chinese and Korean players dominating the market. Regional and international companies continue to compete in the market. However, for built-in appliances Chinese and Korean markets, are dominated by foreign players in the market. Diversification in terms of products and places will likely be able to help companies maintain their businesses in the future. The small companies in the market compete aggressively due to lower margins in the small cooking appliance segment. Unbranded and regional players represent a considerable competitive threat to national and multinational players.
Asia-Pacific Small Home Appliances Market Leaders
BSH Hausgeräte GmbH
Samsung
SIemens
Haier (GE)
Midea Group
*Disclaimer: Major Players sorted in no particular order
