Market Size of Asia-Pacific Shampoo Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 18.22 Billion |
| Market Size (2029) | USD 26.12 Billion |
| CAGR (2024 - 2029) | 7.47 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Hair Shampoo in APAC Market Analysis
The Asia-Pacific Shampoo Market size is estimated at USD 18.22 billion in 2024, and is expected to reach USD 26.12 billion by 2029, growing at a CAGR of 7.47% during the forecast period (2024-2029).
- Consumers these days are more aware of their hair because of environmental conditions and changing eating habits. Consumer attraction toward foreign hair care products like shampoo is driving the market. Dry hair, dandruff, and grey hair are common hair problems among people. Furthermore, the use of chemical products, constant heat treatments on hair, and excessive usage of hair colors are also contributing to hair damage in the region.
- Furthermore, premature hair aging and hair loss in many countries is the reason that the market for shampoos with quick results is growing in the region. In June 2022, Varese, an Indonesian beauty care brand, launched the Sexpecrum shampoo 2-in-1 conditioner. The product works as a shampoo and conditioner and also treats hair.
- The penetration rate of supermarkets, hypermarkets, and convenience stores provides a platform for shampoo manufacturers to reach customers with a huge range through their innovative product portfolio. The growing adoption of online shopping among customers through e-commerce sites like Amazon, Walmart, Flipkart, and many more are increasing the sale of shampoos through online stores.
- Hence, it expects to gain prominence in the market during the forecast period. Over the medium term, the market is expected to grow owing to consumer awareness, product innovations, and demand for organic products.
