Market Trends of asia pacific pet diet Industry
The regional cat population is driven by a new and evolving purchase ecosystem, including pet cafes and pet stores providing assistance ranging from purchasing to taking care of the animals through a wide variety of cat food products and services
- In the Asia-Pacific, cats have a lower share in the market compared to dogs and accounted for only 26.1% of the regional pet population in 2022. Countries such as China, India, and Australia have witnessed increased pet ownership due to health benefits such as feeling relaxed and less stressed while having cats as companions. Therefore, the cat population as a pet increased by 0.28% between 2017 and 2022.
- Cat parents are higher in number than dog parents in countries such as Indonesia and Malaysia, with their cat pet populations accounting for 47% and 34%, respectively, in 2021, because of their religious and cultural norms that prefer the adoption of cats as pets over dogs. This drives companies to invest more in cat food in these countries than dog food. In China, there has been an increase in the number of pets, including cats, in urban areas, and the total pet population increased by 10.2% between 2018 and 2020 to reach 100.8 million in urban areas in 2020. The cat population increased from 74.4 million in 2020 to 82.5 million in 2022 because of a rise in pet cats being adopted for companionship during the COVID-19 pandemic. This is expected to have long-term effects as the life span of cats is more than 20 years.
- A new pet adoption and purchase ecosystem is evolving in the region, with the opening of pet cafes and stores providing assistance ranging from purchasing to taking care of the animals through a wide variety of pet food products and services. In Vietnam, The Meow House by R House is a cat cafe that serves vegetarian and vegan food and is a home for cats. Factors such as the rise in the adoption of cats due to health benefits, cultural norms in Asia-Pacific countries, and changes in the pet ecosystem are helping boost cat adoption in the region.
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Rising trends of premiumization and pet humanization are leading to increased expenditure among pets owners
- In Asia-Pacific countries, there has been a rise in pet expenditure because of factors such as an increase in pet humanization leading to the feeding of pets with commercial pet food, availability of different types of pet diets, and pet parents preferring good quality premium pet food as they are willing to pay premium prices. Moreover, pet dogs have a higher expenditure share and accounted for 38.9% of the pet expenditure in 2022 because dog owners feed them high-quality pet food due to the higher consumption of food by dogs compared to other pets. For instance, in Australia, dogs are the most popular pets, and about 40% of households had a pet dog in 2022. Such factors are boosting the demand for preventive care and demand for these specialized diets.
- China, India, and South Korea are the major pet markets in the region, which have registered growth in pet expenditure. These countries have witnessed a high number of pets being fed good quality premium pet food, especially after the COVID-19 pandemic, as they are more aware of their pet's nutritional requirements for ensuring good health. For instance, in Hong Kong's cat food market, the premium pet food segment accounted for 75% of pet food sales in 2022. Online sales of pet food are high in the market, especially in China, due to the vast number of products available on the websites and the ease of ordering. For instance, in 2022, China's pet sales from online channels were 58.3% compared to the pet store channel's contribution of 28.1%.
- The rising demand for pet food and growing awareness about good quality food for their pets resulted in an increase in pet expenditure by pet parents in the region during the study period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Their longer life span and the evolution of the pet ecosystem are helping increase the dog pet population in the region
- Fish is one of the most adopted other pets in the region due to low maintenance and ideal pets for smaller living spaces
