Market Size of Asia-Pacific Oral Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.50 % |
| Market Concentration | High |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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APAC Oral Care Market Analysis
The Asia-pacific Oral Care Market is projected to register a CAGR of 8.5% over the next five years.
The growing concerns about dental health and increasing expenditure on personal care products have led to a growth in the market for high-end products. Also, awareness regarding oral hygiene as well as dentist recommendations has proved beneficial to the market growth. Additionally, there is a significant increase in awareness about oral care products used as preventive measures to avoid oral health risks. The growing prevalence of oral diseases and periodontal diseases, such as gingivitis, dental plaque, and bleeding gums, promotes the demand for various oral care products among consumers. The demand for oral care products in the Asia-Pacific region is being driven by the increased prevalence of various dental issues like tooth decay, breastfeeding caries, and tooth sensitivity. For instance, according to World Health Organization (WHO) research, early childhood caries is a widespread issue with a prevalence range of 60 to 90%. Increased consumer demand for special oral care products meeting targeted solutions among Asians has fueled the market demand. Rising disposable income and growing concern for dental care has triggered the demand for expensive oral care products. Toothpaste remains the leading segment in the oral care market which is mainly driven by the essential need for dental cleaning.
Moreover, the dense population of countries such as China and India is another factor supplementing the consumption of oral care products in the region. Long-term market growth is predicted to be fueled by trends like modern parenting, which is supported by easier access to childcare services and goods, consumer awareness campaigns run by leading companies, and government initiatives to improve children's health and well-being. For instance, in 2022, the Annual Meeting of the China Stomatological Association (CSA) was held along with the leading trade expo, the China Dental Show that feature brand and product marketing, ongoing education, trade negotiations, and equipment procurement, presenting goods and services from every link in the oral health value chain.
