Market Trends of Asia-Pacific Mattress Industry
Rising Mattress Market In India is Fueling the Market
A rise in income levels, increased health awareness, and growth in the real estate and hospitality industries have propelled the growth of the Indian mattress market. A noticeable shift in consumer perception has been noted, with the focus now being on the product's comfort and functionality. With around 40% share of the urban population in India, Mumbai, Delhi, Kolkata, Bengaluru, and Chennai have emerged as leading Indian cities with a continuous increase in the rise of mattress demand from residential as well as commercial segments because of rising household expenditure increased awareness of mattress types and brands and an increase in the hospitality business. Rise in the number of hotel chains and Indian start-up firms, such as Oyo Rooms and Fab Hotels, are among the commercial hospitality businesses contributing to the expansion of the mattress market.
Rise In Online Sales Of Mattress is Driving the Market
The Asia-Pacific is among the fastest-growing and most promising areas for online mattress sales. In terms of sales channels, more than 20% of the APAC mattress market sales are through online channels. Consumers are more comfortable making mattress purchases through online channels because it makes a large number of mattress brands available in the market to choose from, and flexibility in payment methods combined with various discount offers is leading to people increasing their online mattress purchases. By selling directly to the consumers, the companies eradicate the middlemen and control costs by avoiding sales commissions and showroom fees. The growth is driven by rising online sales of mattresses in China, South Korea, and the Indian market. Post-COVID-19, countries such as India emerged with a mattress revenue share of more than 23% through online channel sales, which is leading to an increase in the number of sellers offering their mattress products online.
