Market Trends of Asia-Pacific Low-Calorie Sweeteners Industry
This section covers the major market trends shaping the APAC Low-Calorie Sweeteners Market according to our research experts:
Growing Application of Stevia by the Beverage Manufacturers
Increasing demand for low-calorie sweeteners from food and beverage manufacturers in the Asia-Pacific region has been increased from the last few years, owing to the rising concern over obesity and diabetes in the Asian countries. Therefore, considering this, many key players in the beverage segment are introducing the products with natural low-calorie sweeteners mainly stevia. For instance, in 2018, Coca-Cola launched Coke 'Coca-Cola Life' sweetened with 100% stevia in New Zealand. The company is also planning to introduce this product in the South Pacific region in the upcoming years.
Moreover, key players in stevia are offering customized stevia powder and granules for beverage manufacturers, which is encouraging them to introduce beverages products without compromising the taste and flavor. For instance in 2016, PureCircle of Malaysia introduced custom stevia ingredient ' Sigma-Beverages', specifically for beverages application.
Increasing Demand for Low-Calorie Sweeteners in Australia
Consumers in Australia are becoming more aware of the health-related disadvantages of being hidden in the sugar, therefore, they are becoming more proactive about the usage of low-calories sweetener infused food and beverage products. Considering this factor, many processed food manufactures are expected to introduce low-calorie sweeteners products on the Australian retail shelves during the forecast period. Since the country has a rich culture of sports and fitness, therefore this factor too is driving the demand for these low-calorie sweeteners in Australia.
With the growing demand for clean-label ingredients in the country, the players are also introducing products that have the properties of both low-calorie sweeteners and clean-label claims. For instance, Sweegen Inc. a nature-based sweetener company from the United States, received approval from the Food Standards Australia New Zealand (FSANZ), to launch its new non-GMO, nature-based stevia sweetener, BESTEVIA Reb M, in the country.
