Market Trends of asia-pacific juices Industry
Consumer perception of juices being healthier than carbonated drinks, fuels segment sales
- Health- conscious consumers are the major targeted audiences for juice manufacturers. In 2021, China boasted a fitness population of 70.29 million gym-goers, which accounted for 5.02% of the entire population.
- The juice brands are advertising their products by introducing vitamin-added fruit juices to increase the nutritional profile of fruit juice products. Consumers prefer sustainable packaging and this trend continues to develop, in the form of a growing market for 100% recycled PET (rPET).
- Retailers focus on optimizing their supply chain management, offer temporary discounts, and engage themselves to introduce new product lines or packaging options to provide consumers with more choices at different price points.
- Juice beverages are highly popularized among the Gen-Z and millennials in the market. In contrast, the obese population across Asia-Pacific region are significantly changing their diety habbits in order to maintain better health.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Increased health consciousness among consumers is leading to demand for clean label products including reduced-sugar or sugar-free juice options.
- Minute Maid emerged as major brand in the region attributed to wide range of product availability and effective marketing strategies
