Market Size of Asia-Pacific Jeans Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.60 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
APAC Jeans Market Analysis
The Asia-Pacific jeans market is projected to register a CAGR of 9.6% during the forecast period, 2022 - 2027.
The COVID-19 outbreak significantly impacted supply channels for clothing. Many countries enforced restrictions on travel and gatherings, and brands and retailers frequently canceled orders from their supplier factories. Customers were compelled to remain indoors because of the COVID-19 epidemic and the required lockdowns, which resulted in a change in their purchase patterns. Jeans are typically perceived as uncomfortable and not preferred as a part of go-to attire while at home. Hence, during COVID-19, when people were barely allowed to go out, the sales of jeans witnessed a slump in the pandemic as there was no necessity to buy them. Due to the pandemic, customers reported to purchasing their jeans from online retailers that provided a variety of styles at reasonable costs, doorstep delivery, and easy return policies. Additionally, the growing use of smartphones, the internet, and social media contributed significantly to reaching the target market of young, modest customers, further boosting garments sales through e-commerce platforms.
Over the medium term, the rise in spending capacity, per capita consumption of jeans, and awareness regarding the clothes suitable for the body types, are likely to aid the growth of the jeans market. In addition, the increase in disposable income in the developing countries of Asia-Pacific, such as India and China, has increased the expenditure on personal grooming and clothing, further driving the jeans market share growth.
The rising urban population, a new definition of executive wear, and the increasing impact of western wear are some of the main reasons for the growing popularity of Jeans wear in the Asia-Pacific region. Nowadays, jeans are accepted as business casual for both men and women; hence, more preference is shifting towards wearing jeans. A remarkably increasing number of female employees in the Asia-Pacific region has emerged as a significant factor in the growth of the Jeans market.
