APAC Digital Signage Market Size

APAC Digital Signage Market Analysis

The Asia Pacific Digital Signage market is expected to grow at a CAGR of 7.58% during the period 2021-2026. The market is expected to have a steady growth owing to the increased application of video walls and digital billboards for brand marketing in developing nations such as India, Singapore and developed countries such as China and Japan.

• Digital signage has played an important factor in influencing the purchase decision, and institutions, like the government, healthcare, public transit, and retail stores, are now heavily relying on digital signages to better engage their targeted audiences to communicate their message.
• As digital signage enables content and messages to be displayed on an electronic screen or digital sign and can be changed without modification to the physical sign, aggressive growth over the next few years across various emerging economies is anticipated. The adoption of digital signage is becoming more popular and mainstream with the technological advancements and decrease in price.
• The vendors offering digital signage solutions are continuously investing in product innovations. For instance, Samsung announced the global launch of The Wall Luxury, which is the latest version of its modular MicroLED screen, which can be tailored to any size and aspect ratio. Such innovations and the global increase in ad spending are expected to drive the demand.
• The COVID-19 outbreak has affected the studied market, as the manufacturing facilities were closed in the initial phase and work from home trends also reflected the demand decrease. However, the scenario expanded the scope of marketing through digital signage across many industries, especially in hospitals and public places, which utilized the technology for displaying important information.