Asia Pacific Cosmetic Packaging Market Size

APAC Cosmetic Packaging Market Analysis

The Asia-Pacific cosmetics packaging market is expected to register a CAGR of 5.5% over the forecast period. The market size reflects the value of packaging used for cosmetics across the countries in Asia-Pacific. The cosmetics industry has the most varied packaging requirements among the other sectors. The materials used also vary, including different metals, paper, glass, and plastics. These materials are used to make containers, pouches, cartons, boxes, tubes, droppers, ampoules, and various types of flexible packaging.

• The region's cosmetic industry is driven by increasing dynamic customer bases in economies such as China, India, Japan, and Indonesia. Factors such as growing beauty consciousness among consumers, affordable cosmetics, and e-retailing are increasing the consumption of cosmetic products in the region.
• Market players also focus on producing innovative and attractive packaging to make their products stand out compared to their competitors. Also, factors such as rising disposable incomes, affordable cosmetic products, the growing popularity of skin care products made with natural and organic ingredients, and surging e-commerce are driving the demand for the cosmetics packaging market in Asia-Pacific.
• The Asia-Pacific region is anticipated to drive packaging volumes in the cosmetics industry, driven by rising disposable incomes and the intense penetration of smaller pack sizes in the form of single-use flexible plastics, which are famous for their immediate affordability. Socio-demographic changes in the region positively impact the demand for natural ingredients for cosmetics and related products. The region's aging populations (in South Korea, China, and Japan) are increasing the demand for natural ingredients with active properties, such as anti-aging.
• Paper-based cosmetics packaging has been seeing high growth in the Asia-Pacific market. Many Asian and global brands are launching their products in paper packaging to meet the growing consumer appetite for sustainable packaging products.
• Paper-based packaging is predominantly used in secondary and tertiary packaging. Most cosmetic formulas contain around 70% to 95% water; therefore, paper is usually not used as primary packaging for cosmetic products. However, many companies are launching cosmetic products that use paper-based, innovative primary packaging solutions. For instance, in November 2021, WOW Skin Science, a personal care brand, launched its bestselling Vitamin C Face Wash in the company's first-ever paper tube packaging. The paper used in the packaging is Forest Stewardship Council certified, and it has a high burst strength and low COBB value, indicating it is strong and stable even in humid conditions.
• The spread of COVID-19 negatively impacted the market due to disruptions in the supply chain due to extended factory closures in the region. It was difficult for bottle, carton, box, and packaging manufacturers to provide these products to cosmetics companies compared to the standard scenario.

However, growing sustainability concerns and increasing consumer awareness regarding the ill effects of plastic on the planet, health, and environment are expected to hinder market growth, although many cosmetic players are still using plastic packaging as plastic is one of the most preferred materials for cosmetics packaging. Also, plastic, in its numerous forms for primary containers, secondary flexible pouches, caps and closures, and nozzles, is one of the primary packaging materials used by the cosmetic market. This is anticipated to fuel growth for the market.