Market Trends of asia pacific cat food Industry
A new purchase ecosystem is evolving in the region, such as pet cafes and pet stores, providing assistance from purchasing to taking care of the animals through a wide variety of cat food products and services driving population of cats
- In Asia-Pacific, cats have a lower share compared to dogs, and they accounted for 26.1% of the pet population in 2022. Countries such as China, India, and Australia have witnessed an increase in pet ownership due to health benefits such as feeling relaxed and less stressed and considering them as their companions. Therefore, the cat population as a pet increased by 0.28% between 2017 and 2022.
- Cat parents are higher than dog parents in countries such as Indonesia and Malaysia. In Indonesia and Malaysia, it accounted for 47% and 34%, respectively, in 2021 because of the religious culture of these countries, and they prefer to adopt cats as pets than dogs. This will help the companies to invest more in cat food in these countries than dog food. In China, there has been an increase in the number of pets, including cats, in urban areas, and the pet population, including cats, increased by 10.2% between 2018 and 2020 to reach a pet population of 100.8 million in urban areas in 2020. Moreover, the cat population increased from 74.4 million in 2020 to 82.5 million in 2022 because of a rise in companionship during the pandemic. Also, it will have long-term effects as the life span of cats is more than 20 years.
- A new pet adoption and purchase ecosystem is evolving in the region as there are pet cafes and pet stores providing assistance from purchasing to taking care of the animals through a wide variety of pet food products and services. For instance, in Vietnam, The Meow House by R House is a cat cafe that serves vegetarian and vegan food and is a home for cats. Factors such as the rise in the adoption of cats due to health benefits, the culture of the Asia-Pacific, and changes in the pet ecosystem help in enhancing cat adoption in the region.
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Growing premiumization, the increasing demand for preventive care, and the availability of a wide range of cat food products are driving pet cat expenditure
- The expenditure on cats in the region increased during the historical period, and it increased by 24.2% between 2017 and 2022. The increased expenditure was because of the availability of different types of pet food, the rise in premiumization, and a growth in demand for services for the cat's well-being. Pet parents are also concerned about their pet's health and are providing customized veterinary diets as a preventive measure to keep the cat healthy.
- In Asia-Pacific, there has been a rise in pet expenditure because pet parents prefer good quality, premium pet food as they are willing to pay premium prices. For instance, in Hong Kong's cat food market, the premium pet food segment accounted for 75% of the pet food sales in 2022. In other countries such as Japan, Singapore, and Taiwan, sales accounted for about 50%-60% of the pet parents' spending in Hong Kong for pets, including cats; the expenditure was about USD 140 per capita compared to Taiwan's per capita of USD 60 in 2022. Therefore, growing premiumization in Hong Kong is expected to boost premiumization in other countries of the region during the forecast period.
- A higher number of pet parents, including cat owners, purchase specialized pet food online compared to other channels, such as pet stores and convenience stores, because of the high number of products on the website and the ease of ordering pet food. For instance, in 2019, China's pet food sales from online channels were 57% compared to pet store channels, which contributed 21% to the sales. Therefore, the higher per capita spending on pet food and growing premiumization with the increase in the pet population are expected to boost pet expenditure on cats in the region during the forecast period.
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