Market Trends of Asia-Pacific Casein And Caseinates Industry
Increasing Application of Casein and Caseinates in Protein-rich Food Products
- The rising demand for protein-rich food and the easy availability of casein protein is driving the casein and caseinates market worldwide, mainly due to the increasing number of health and fitness centers and rising health consciousness among consumers.
- Functional advancements, including muscle repair, energy boosting, and weight loss, rising usage of protein-based meal replacements, and surging consumer demand for greater ingredient traceability and authenticity are likely to augment the demand for casein and caseinates over the forecast period.
- According to the UN Comtrade, the Import value of protein concentrates and textured protein substances in India was valued at USD 26.1 million in 2020. Also, increasing milk production in the region is one of the factors driving the Asia Pacific casein and caseinate market.
- Furthermore, caseins are widely used in dietary supplement products, which are in high demand among professional athletes, mainly due to their high protein and low-fat content. Hydrolyzed casein and caseinate products are driven by their increasing application in the market's sports nutrition and clinical nutrition segments due to their ease of absorption compared to other whey protein ingredients available. This trend is mainly due to the presence of di- and tripeptides that enhance the absorption of protein by the human body.
- Caseinates are used because of their numerous functional properties and their nutritional and dietary qualities. The main reasons for this trend are an increase in the number of health and fitness centers and an increase in consumer health consciousness. Thus, providing new opportunities for casein to increase its market share.
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China Held The Largest Market Share
- Chinese consumers are diversifying their diets and incorporating more dairy-based products into their meals. Casein and caseinate, as derivatives of milk protein, have become essential ingredients in various dairy-based foods and beverages, including infant formula, yogurt, and cheese. The acceptance of casein protein for sports nutrition is driving the market's growth. The availability of affordable, high-quality, edible casein and the demand for acid casein for industrial applications are supporting the market's growth in developing economies.
- Additionally, the growing awareness of the importance of early childhood nutrition and its long-term impact on a child's health has further driven the demand for infant formula enriched with essential nutrients, including milk protein.
- The prominence of nutritional enrichment in food and beverage products is growing in the market, in line with the rising awareness for maintaining a healthy lifestyle, thus strongly impacting the casein and caseinates market across the region. The multifunctionality of dairy ingredients like casein and caseinates in different end-user industries, like bakery, confectionery, nutritional beverage, meat, and dairy, is escalating their demand in the market. Hence, players have been launching new products to take advantage of the new opportunities in the market across the region.
- For instance, in 2021, Arla Foods Ingredients launched a premium nutrilac range of functional protein solutions targeting Chinese children. Thus, the surging consumer inclination toward protein-based meal replacements and ever-growing requirements for greater ingredient traceability and authenticity further project an upward demand trend in the casein and caseinates market over the coming years.
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