Asia-Pacific Casein And Caseinates Market Size

Asia-Pacific Casein And Caseinates Market Analysis

The Asia-Pacific casein and caseinate protein market size is expected to grow from USD 181.1 million for the current year and is projected to register a CAGR of 6.4% over the next five years.

• The Asia-Pacific casein and caseinate market is likely driven mainly by the booming food & beverage sector and increasing consumer awareness of healthy diets with casein as an ingredient. Besides, the growing popularity of on-the-go food and beverages, especially among the increasing working population due to changing consumer lifestyles and rapid urbanization worldwide, is another prominent aspect expected to boost the market.
• For instance, according to the National Bureau of Statistics of China, in 2022, the workforce in China amounted to around 733.5 million people. Moreover, the implementation of numerous dairy development schemes, such as the National Project for Cattle and Buffalo Breeding (NPCBB) by the Government of India (GoI) to promote the production of mammalian milk for casein extraction purposes, is contributing to the market growth in India.
• Moreover, casein and caseinates have been widely used in dietary supplements. Thus, the demand for dietary supplements is also anticipated to drive the market studied. According to the Associated Chambers of Commerce and Industry of India (Assocham), about 78% of adolescents in urban areas of India consume at least one dietary supplement, such as pills, energy drinks, and high protein powder.
• The market for nutritional supplements has experienced significant expansion, particularly for vitamins and protein supplements. Thus, the demand of the market is expected to boost due to a rise in application. Also, changes in disposable income levels influence consumer spending on premium and healthier food options, which can impact the demand for casein and caseinate.