Market Size of Asia Pacific Automotive Infotainment Systems Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | > 14.00 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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APAC Automotive Infotainment Systems Market Analysis
The automotive infotainment systems market is expected to exhibit a CAGR of over 14% during the forecast period 2020-2025.
- The major factors driving the growth of the market are the increasing demand for comfort, convenience and safety. The ADAS market is expected to grow at a CAGR of 16.22% and this growth will subsequently drive the growth in Automotive Infotainment Market.
- Smartphone penetration and flawless supply of high-speed internet has increased the connectivity and boosted the demand for infotainment systems. OEMs have started entering mid and small car segments with advanced infotainment system.
- Growth in adoption rate of infotainment systems in luxury car segment is also seen in the automotive industry. In fiercely competitive shared mobility market, players are getting infotainment systems installed in the vehicles to cater to the customer's need of convenience and entertainment. However, the rise in the number of accidents due to drivers' distraction, may hinder the growth of the market.
- Automakers are strongly competing to deploy advanced infotainment system for their upcoming vehicle models, during the forecast period. Easy availability of open source platforms for software integration with cost friendly hardware has allowed major OEMs to collaborate with non-automotive tech companies. For instance, In September 2018, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault, decided to adopt Google Inc.'s Android operating system (OS) for their next-generation infotainment systems from 2021. Additionally, in 2018, Toyota Motor Corporation has started adding software applications such as Line to its T-Connect infotainment system for new Crown model to provide enhanced infotainment experience.
- Asia-Pacific is likely to see an increase in the demand for the rear seat infotainment system, majorly from mobility service vehicles, during the forecast period.
