Market Trends of asia-pacific animal protein Industry
Whey and milk protein to increase its share in animal protein consumption
- Japan has become the main market of whey proteins in the Asian market. Consumers are opting for whey products due to sporting events that took place in the region, like Olympic Tokyo Games in 2020 and the Rugby World Cup. The sports events and the growing older population in Japan are driving serum consumption as the main protein supplement in sports nutrition and elderly nutrition, respectively. The increasing awareness about the benefits of proteins among the Japanese military is also boosting the consumption of whey proteins. India is one of the fastest-growing countries in the world. The country's food sector has tripled over the past ten years, and it is expected to follow the same trend over the next decade.
- Currently, the animal protein market in China is witnessing a steady development. With the improvement of living standards in China, consumer safety requirements for food and drugs have improved. China has seen a decline in its pig herd of almost 40% due to the deficit created by African Swine Fever in the last two years and an increase in the importation of animal proteins during the past two years. However, as the cost of pigs increased to nearly USD 5 per kilogram, consumers are looking for substitutes like chicken or beef.
- Whey protein concentrates offer versatile benefits, including efficient and easy-to-digest processing and inexpensive applications, which are contributing to India's market growth. They have a wide range of applications in the sports nutrition category. Owing to the increased consumption of sports nutrition among young Indians, the demand for whey protein concentrate also increased. The per capita consumption of whey protein in the country increased to 17.2g in 2022 from 14g in 2017.
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Milk and meat production contributes majorly as raw material for animal protein ingredients manufacturers
- Most animal proteins are produced with raw milk as the raw material. India is the major milk-producing country in the region, followed by China. India produced nearly 96 million ton of cow milk, and China around 35 million ton in 2021. Concentrated Animal Feeding Operations (CAFOs) or factory farms for dairy production plants are being set up across Asia, many housing thousands of cows, by global and new national dairy corporations often working in partnership with governments. The strongest gains in milk production over the past decade have been registered in Southeast Asia.
- China's milk production in the region inclined by 7.06% to 36.8 MMT in 2021. This is due to improved productivity, as the COVID-19 disruption caused China's production and consumption of milk to grow rapidly. Imports are also showing positive growth due to consumer demand and requirements for the manufacturing industries in China. Skim milk powder, which is majorly used for milk protein production, has increased due to the Chinese food industry depending more on imported skim milk powder.
- The animal protein produced from cattle, pigs, and marine waste is used for collagen and gelatin production. Collagen is widely used by Gen Z and younger millennial women for personal and sports nutrition, whereas gelatin has a broad application in the food and beverage sector. Its production is improving significantly in countries like India and China, supported by government initiatives and the construction of new modern slaughterhouses across the countries. The overall pig production declined in 2020 as African Swine Fever continued to impact China’s hog industry. However, in 2021, beef production in China was 697.51 thousand ton, whereas pork production was around 5295.93 thousand ton.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Changing lifestyles with increasing number of working women is boosting the market
- Market competitiveness is boosting the growth
- Sauces segment to maintain lion's share in the APAC market
- Soaring demand for plant-based dairy products within APAC countries
- APAC's growing appetite for plant-based meats to boost demand
- Healthy snacking is likely to impel the market
- Increase in demand for ruminant feed
- Rising consumption of bakery goods as a meal is driving the industry
- Increased consumer preference for convenient breakfast cereal products
- Premium confectionery is a current market trend
- Increase in elderly population to drive demand
- Increasing developments spiking the segmental sales
- Increasing number of health and fitness centers is driving the market
- Increasing demand for natural/organic beauty and personal care products
