Market Share of Asia-Pacific Agricultural Tractors Industry
The market share analysis revealed a consolidated market for agricultural tractors in the Asia-Pacific, as the leading tractor manufacturers occupy a significant share of the overall market. Some of the major players operating in the tractor segment in the region are Mahindra & Mahindra Ltd, AGCO Corporation, Deere & Company, CNH Industrial NV, CLAAS KGaA mbH, Tractors and Farm Equipment Ltd. (TAFE), Escorts Limited, and Kubota Corporation. These players are increasingly adopting key strategies, such as partnerships, and mergers and acquisitions, and product launches, in order to broaden their customer outreach in the region. For instance, in December 2018, Escorts Ltd partnered with Kubota Corporation, a Japanese tractor and heavy equipment manufacturer, to make co-branded tractors in India. This partnership helped in technology collaboration and joint manufacturing of high-end and value-oriented utility tractor range. In March 2018, Swaraj Tractors, a part of the Mahindra Group, launched a new tractor series, ranging from 60 HP to 75 HP tractors.
APAC Agricultural Tractor Machinery Market Leaders
AGCO Corporation
Mahindra & Mahindra Ltd
Deere & Company
CNH Industrial NV
CLAAS KGaA mbH
*Disclaimer: Major Players sorted in no particular order
