Market Share of Argentina Hair Care Industry
Some of the major players selling their hair care products in the country are Unilever, L'Oréal S.A., Procter & Gamble, and Alocorp. Unilever has built its leading position in the hair care market in the country from the brand such as Sedal and Dove. Innovations, launches and advertising through the mass media were the main strategies undertaken by the company to maintain its leadership.
Although there was a significant number of launches during the past few years, most new introductions were extensions of traditional brands. However, L'Oréal Argentina SA launched an innovative new brand, Fructis, under the Garnier umbrella brand.
Argentina Hair Care Market Leaders
Unilever
L'Oréal S.A.
Procter & Gamble
Alicorp
La Farmaco Argentina I. y C.S.A.
*Disclaimer: Major Players sorted in no particular order
