Market Trends of Argentina E-commerce Industry
This section covers the major market trends shaping the Argentina E-commerce Market according to our research experts:
Argentina E-commerce Market
- The main reasons that a shopper buys online are related to the user experience, the ability to buy at any time and have the products delivered to their home, and having lower prices or discount codes compared to the physical stores.
- Argentina has the highest percentage of internet users in Latin America. One major reason for this is Argentina's high rate of mobile device use. Almost 60% of the Argentine population uses a mobile device to access the internet.
- In Argent%ina, credit cards are used for the vast majority of online purchases. According to CACE, 78% of e-commerce purchases were made with a credit card, either by a payment platform (56%), a payment gateway (21%), or in-store (1% ).
- Credit cards remain the preferred payment method in Argentina's e-commerce market due to an increase in digital wallets. While one out of every four transactions will be paid for with digital wallets by 2021, this method is expected to be Argentina's fastest-growing online payment method.
- Mobile commerce is rapidly expanding in Argentina. According to eMarketer, mobile e-commerce sales increased by 45% between 2017 and 2018. Further, some Argentina retailers have been slow to launch mobile-friendly web pages. As a result, desktop and laptop computers remain the preferred devices for Argentine online shoppers.
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