Market Size of Anthocyanin Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 355.67 Million |
| Market Size (2029) | USD 457.19 Million |
| CAGR (2024 - 2029) | 5.15 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Anthocyanin Market Analysis
The Anthocyanin Market size is estimated at USD 355.67 million in 2024, and is expected to reach USD 457.19 million by 2029, growing at a CAGR of 5.15% during the forecast period (2024-2029).
Anthocyanin is found in many foods, including blueberries, blackberries, raspberries, strawberries, cherries, purple grapes, beets, red cabbage, and red beans. Due to its functional properties, such as anti-allergic, anti-diabetic, anti-microbial, anti-inflammatory, and antioxidant, the market is driven by its increasing demand in the food and beverage industries. The other health benefits include reducing the risk of heart disease and respiratory disorders, which fueled the market sales.
The natural anthocyanins food colorants are responsible for colors, such as red, purple, and blue, which are found in fruits and vegetables. Berries, currants, grapes, and tropical fruits have high anthocyanin content. Also, anthocyanins are a type of flavonoid, a class of compounds with antioxidant effects. In addition to acting as antioxidants and fighting free radicals, anthocyanins may offer anti-inflammatory, anti-viral, and anti-cancer benefits. The extracted anthocyanin pigment from purple carrots is increasingly being used as an alternative natural red colorant for preparing hard candy and sweet jelly. Moreover, red carrot pigment is being used as a natural antioxidant in sunflower oil to delay rancidity of sunflower oil. Therefore, these increased application areas of anthocyanin are expected to drive the segment, hence, the players have been offering products to suit the dynamic demands of the clients, for example, NiroWell and Healthy Food Ingredients (HFI) offer their line of extracted Suntava Purple Corn ingredients powder. This extract powder has gained traction within the baking industry, as the ingredient is suitable for use as a natural color option for many clean-label applications, including snack foods and beverages.
The food and beverage industries account for the largest share of the market owing to the natural colorant with many health benefits, and the personal care sector is witnessing an increasing market growth trend. However, they are a promising alternative to synthetic food dyes as anthocyanins do not lead to side effects and toxicity if overconsumed and create no health hazards. The synthetic food dyes sector still accounts for a good share of the market owing to the lower cost and high stability compared to natural colors such as anthocyanins, chlorophyll, carotenoids, and turmeric, thus being the major factor restraining the market.
