Market Share of Annatto Industry
The annatto market is competitive in nature, with many domestic and multinational players competing for market share. Some major key players in the annatto market include AICA-COLOR, Biocon del Peru, DDW, FMC, and Chr. Hansen Holding A/S, among others. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers and increase their product line and market share. Further, these key players differentiate their offerings and compete on different factors, including product offerings, ingredients, packaging, price, functionality, and marketing activities, to gain a competitive advantage.
Annatto Market Leaders
AICA COLOR
Chr. Hansen Holding A/S
BIOCONCOLORS
DDW The Color House
FMC Corporation
*Disclaimer: Major Players sorted in no particular order
