Market Trends of Americas Polypropylene (PP) Films Industry
This section covers the major market trends shaping the Americas Polypropylene Films Market according to our research experts:
The Food Industry is Expected to Exhibit Maximum Adoption
- The food industry is expected to hold the maximum share, majorly the organic packaged food and beverage segment, which comprises 47.4% to 52.6% of the USD 93.2 million value of the total in Brazil, according to Organic trade association.
- Food processing and packaging industries spend approximately 15% of the total variable costs on packaging materials. Industrial processing of food reduced consumption of animal protein, importation of raw materials and ingredients to be converted in the American countries, and scarcity of time to select/prepare food from fresh ingredients have enhanced innovation in food packaging.
- The food packaging industry in American countries, demands polymer films possessing a defined barrier against permeation of gases, moisture, and flavor. The films based on metalized BOPP function with excellent barrier properties and can be used to overwrap food products.
- CPP films are majorly used in packaging of food wraps, Candy, Confectionery, and bakery product packaging in the food industry due to features such as excellent heat seal strength, high puncture, and tear resistance, high yield per unit area and low specific weight, excellent moisture barrier and high transparency.
- In the food packaging industry, specific CPP films are developed for niche applications. For instance, sterilizable CPP films are used for confectionery, bakery, dry, and processed food products. Also, CPP films are designed to provide high-speed packaging that meets the faster throughput of the packaging line. Metallic and General CPP film types are currently used in the Food Packaging Industry.
- The increasing consumption of Confectionary, bakery products, and the rising snacking trend in the American region drives the growth of the CPP film market. For instance, According To Yummex Confectionary and Snacks 2019 report, the consumer in the Latin American region has spent 7.6% on Confectionary and snacks of their total spending on food and beverage. Also, Confectionary has a 33.8% share; Savoury snacks have 27.1% share, Sweet biscuits, Snacks Bars, and Fruit Snacks have 25.1% share of the total spending on the Confectionary and snacks in Latin America.
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United States Expected to Dominate the Market
- The United States is expected to dominate the market, as several vendors of BOPP films in the United States are adjusting their product portfolios to address the increasing requirement for consumer-friendly packaging solutions in the region. BOPP films that provide transparency in product packaging help customers to quickly examine the product, which is fueling the growth of the market in the region.
- Additionally, the rising demand for packaged food in the region is likely to drive the growth of the market, owing to the rising shelf-life of food products and the need to maintain product quality and sustainability.
- Retail outlets are the largest revenue-generating medium for food products in the United States. Flexible packaging products, such as BOPP films, have emerged as the preferred form of packaging in the region, due to their versatility, custom qualities, efficiency in conserving resources, and sustainability. They also offer consumers convenient shopping experience, as they are lightweight, and thus, minimize the effort required for carrying the products.
- The increasing penetration and growing convenience towards food, beverage, pharmaceutical, Industrial, amongst others, is driving the market for CPP films in the country as CPP films are a cost-effective packaging option and facilitate an increase in the shelf life of products with their high moisture barrier property.
- Moreover, the region has a prominent share in the flexible packaging industry, which is also fuelling the growth of CPP films. According to the Flexible Packaging Association report as of June 2019, The United States Flexible Packaging Industry has USD 31.8 billion in Sales in 2018. Also, Flexible Packaging is the second largest packaging segment in the United States, garnering about 19 percent of the USD 170 billion United States packaging market.
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