Market Trends of AI Governance Industry
This section covers the major market trends shaping the AI Governance Market according to our research experts:
Growing use of AI in Retail is Expected to Open Up New Avenues for Market Growth
- The global retail industry is witnessing a massive transformation. As customers become digital natives, their channel preferences and buying habits change. The shift to digital has created concerns about data that drive digital transformation.
- Proper AI governance is critical to improving overall retail performance, overcoming common challenges, and staying ahead of more powerful retail competitors and more nimble direct-to-consumer brands. Governance eliminates friction for those requiring fast access to data, making more data available to decision-makers.
- AI and ML are powerful technologies that retail firms are increasingly deploying. However, when the companies should deploy them with a comprehensive ethics plan in the process. Developing a code of conduct is expected to create structures and accountability, leading to good data-management practices and facilitating the establishment of a framework that guides the entire company.
- Ethical AI interactions are increasingly driving consumer trust, satisfaction, and decision-making. According to the Capgemini Research Institute research, the companies that are perceived to be ethically using AI and ML have a 44-point Net Promoter Score (NPS) advantage over those that are not.
- Retailers across the globe are also preparing their workforce for deploying end-to-end AI-driven solutions. This is expected to create significant opportunities for the market in the future. A major retailer recently developed a comprehensive training program to equip its 40,000 employees for AI transformation.
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North America is Expected to hold the Major Share
- The North American region is one of the early adopters of AI technology and is expected to generate maximum opportunities for this market. For instance, the United States National AI R&D Plan has recommended the development of an AI R&D implementation framework that helps organizations across the country incorporate ethical considerations into the R&D without compromising on public engagement and how to market one's organization better.
- The government in the United States is also proactively adopting measures for AI Governance. The government announced the adoption of AI ethical principles in line with the Department of Defense AI strategy objective, thereby facilitating the moral and lawful use of AI systems by the United States military and associated industries.
- Organizations in North America, particularly in the United States, leveraged the benefits of AI, ML, and deep learning technologies to stay ahead in the industry. The country has well-established economies, which enable AI, and governance vendors to invest in new technologies. Furthermore, it is regarded as the center of innovation where major IT players are rolling out intelligent devices and collaborating with other companies in the AI governance market.
- Recent concerns over big tech and the impacts of technologies like facial recognition have drawn significant attention to the prospects for artificial intelligence regulation in the United States. The United States AI strategy has been a consistent topic of interest among academics, policymakers, and industry.
- Various activities by the stakeholders are shaping the market landscape. For instance, in March 2021, NRCan announced a collaboration with Microsoft Canada to share expertise and use the cloud, data, and artificial intelligence (AI) services to develop a national and global scientific cooperation platform.
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