Market Size of Africa Wellness Tourism Industry
| Study Period | 2020-2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 89.56 Billion |
| Market Size (2029) | USD 114.24 Billion |
| CAGR (2024 - 2029) | > 5.00 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Africa Wellness Tourism Market Analysis
The Africa Wellness Tourism Market size is estimated at USD 89.56 billion in 2024, and is expected to reach USD 114.24 billion by 2029, growing at a CAGR of greater than 5% during the forecast period (2024-2029).
Wellness tourism is becoming a popular tourism sector as more spas open across East Africa. It is, therefore, increasingly important to have some quality control and certification process in place to ensure that domestic and international guests with high expectations are getting value for money. For example, Uzuri Spa (Leopard Beach Resort & Spa) in Kenya is very sophisticated and is sure to attract an elite market. The hotel has its own branded spa and salon. African safari tourists can pamper themselves and relax in Holmen. In particular, newly opened hotels and lodges have world-class spas, which help them successfully compete in the hotel tourism market.
The rising interest of tourists in sectors such as health, travel, and food are the factors driving the market growth during the forecast period. Factors such as increasing disposable income are increasing customer spending on various social and health wellness services, thereby expected to grow the market. The wellness tourism market is driven by increasingly hectic lifestyles characterized by work-related stress, resulting in a preference for services such as spas, yoga programs, accommodation, and meals, among others.
Vendors in the market are focused on providing quality services to gain competitive advantage. An increasing number of market participants focus on offering advantageous and customized service packages targeted at different consumer groups, increasing competition in the market and increasing the number of consumers opting for experiential travel.
