Africa Sports Drinks Market Trends

Statistics for the 2023 & 2024 Africa Sports Drinks market trends, created by Mordor Intelligence™ Industry Reports. Africa Sports Drinks trend report includes a market forecast to 2030 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Single User License

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Team License

$5250

Corporate License

$8750

Book before:

Market Trends of africa sports drinks Industry

Growing interest towards sports drinks made from natural ingredients is driving the market growth

  • In 2022, there were more than 8.5 million (25%) sports drink consumers in South Africa (adult population +15 years). Also, the consumption of sports drinks can be primarily ascribed to the surge in consumer inclination toward physical well-being and an increase in the number of fitness centers and health clubs.
  • Consumers in the region are seeking out brands that are made with whole ingredients with a growing interest in the origin of the product. Consumers pay attention to clean labels and ingredients used in sports drinks. In 2022, 52% of the consumers in the African region claimed that they always look for clean labels while shopping.
  • With the growing demand for healthy beverages, sports drink manufacturers in the region experienced a surge in their sales. The fluctuation in the sports drinks price is connected with the rise and fall in the prices of its raw materials.
  • Consumers' preference for sugar-free sports drinks is gaining popularity in the region due to the health effects of high-sugar intake drinks. In 2022, 28% of consumers in South Africa paid for fewer sugary drinks and claimed that they were reducing their sugar and calorie intake. More than a quarter of South Africans live with obesity, ranking the country among the top 20% of the most obese nations in the world.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Integration of digital technologies such as QR codes, augmented reality amnd smart packaging solutions are enhancing engagement
  • Brands are continuously innovating its sports drink formulations, offering diverse options beyond traditional sugary drinks. This includes sugar-free options, electrolyte-enhanced formulas, and flavors catering to local preferences

Africa Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030