Market Share of Africa Plant Protein Industry
Africa's plant protein market is a consolidated and competitive market, with the major players dominating the market. In order to increase their market share, companies are focusing on new innovative products by targeting new sources of plant proteins, such as hemp and chia. Some of the major players operating in the market are Archer Daniels Midland Co. and Cargill Inc. Emphasis is given to mergers, expansions, acquisitions, and partnerships, along with new product development, as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The key players differentiate their offerings and compete on different factors, including product offerings, ingredients, packaging, price, functionality, and marketing activities, to gain a competitive advantage. Companies are following strategies that include providing products through e-commerce (own website and third parties) websites to target a larger audience.
Africa Plant Protein Market Leaders
DuPont
Philafrica Foods
Tate & Lyle plc
Cargill Incorporated
Archer Daniels Midland Company
*Disclaimer: Major Players sorted in no particular order
