Middle East & Africa Ice Cream Market Size

Middle East Africa Ice Cream Market Analysis

The Middle East & Africa ice cream market was valued at USD 80.61 billion for the current year and is projected to register a CAGR of 5.41% over the next five years.

• The Middle East and African ice cream market is growing significantly due to the increased consumption and sales of ice cream. This briefs the need for consumers to continually experiment with new flavors and tastes of ice cream to not saturate with conventional offerings.
• As a result, the major ice cream brands, Baskin-Robbins and Haagen-Dazs, ice cream are well catering to the growing demand for development and innovations in the industry. Branded and private-labeled ice creams comprise a vital part of the Middle East & African frozen dessert market. Additionally, the shift in consumer preference toward the vegan diet and the growing lactose intolerance population improved demand for the non-dairy ice cream category across the region. This, in turn, is augmenting the growth of the ice cream market in the region.
• There is also a rise in demand for premium ice creams, which will be one of the primary factors driving the market growth. Premium ice creams have become a popular product among health-conscious consumers due to the presence of high-quality ingredients and a lower amount of aeration than regular ice creams.
• Furthermore, a growing preference for natural, less processed, and convenient food and an increasing focus on low-calorie ice creams are enabling companies to tap the growth potential of the market. For instance, in December 2021, Thrivv, a healthy food brand based in the United Arab Emirates, launched keto-friendly bread, jam, and ice cream for people with diabetes on its e-commerce store and Noon Daily, Kinsons, and Shop Kitopi as well. The market in the region is therefore expected to grow due to these factors.