Market Trends of Africa Chia Seeds Industry
This section covers the major market trends shaping the Africa Chia Seeds Market according to our research experts:
Increasing Demand for Protein-based Vegan Food
Chia seeds act as a source of omega-3 fatty acids for vegetarians by providing protein content that is almost equal to an egg protein. As the number of health-conscious people increases concomitantly, with the rising popularity of cruelty-free foods, more people are moving toward inculcating a healthier lifestyle with vegetarian options for proteins, vitamins, and fiber, which are easily available as ready-to-eat packaged foods. Due to the less availability of better ingredient options in the industry, companies are turning toward the use of chia seeds as they are good for health and considered as a healthy snack option. Most available snacking options lack nutrients and dietary fiber and are not healthy food options. On the other hand, chia seeds are good for health, and snacks made from chia seeds are popular as healthy food options among consumers.
The innovative products made from chia seeds featuring allergen-friendly, gluten-free, peanut-free, low in sugar, and high in fiber are gaining importance among consumers. Thus, the African chia seed market is bound to increase due to the increasing demand for protein-based vegan food.
Uganda Dominates the Market in the Region
According to the Ministry of Foreign Affairs, Uganda is the main player in chia production. Farmers in Uganda have been encouraged to grow chia seeds. Commercial production started with the help of NGOs and the direct involvement of private businesses. Chia seeds are gaining popularity in the country because of the crop's health benefits and since farmers now want a less laborious crop.
Fertile soil and small-scale farming allow for very clean and organic production of chia seeds in the country. Still, much of the labor is manual, and farmers are not always organized enough to supply the demanding international markets. The company, Ubelhor, started its own chia project in Uganda, using 650.0 hectares to grow organic chia. Another German company, Davert, offers Demeter-certified chia from the country to the international market.
