Market Trends of Ad Tech Industry
Mobile Devices and Smartphones to Witness Significant Growth
- Advertising on mobile devices acts as a significant tool for firms to connect with and interact with their target audience. Small firms in the business sector may make use of the visual aspect of the sector to create engaging advertising on mobile devices that highlights their offerings and distinctive brand identities.
- Furthermore, there are several forms of advertising for mobile devices, such as image text and banner ads, click-to-call ads, click-to-message ads, and click-to-download ads. Additionally, due to their mobility and ease, people ultimately choose smartphone devices over laptops or desktops. Also, due to the former's ability to undertake similar tasks, mobile platforms are predicted to become increasingly profitable.
- Modern marketing strategies that would empower firms and bring them into the fourth industrial revolution include digital advertising and mobile marketing. In due course, it would supply the essential advertising channels and prove to produce a good influence on the online advertising market, given the significant number of SMEs transitioning to online sales, rising smartphone usage, and the lack of on-ground events or exhibits in the near future.
- According to Ericsson, the total number of smartphone mobile network subscriptions worldwide reached around 6.4 billion in the recent years and is forecasted to surpass 7.7 billion during the forecast period. China, India, and the United States are the countries with the most significant number of smartphone mobile network subscriptions. Hence, with the rise in the overall number of smartphone mobile network subscriptions worldwide, the market is expected to witness ample opportunities to grow within the market sector.
- Therefore, as more customers use their mobile devices to explore and buy things, mobile advertising is becoming more crucial for the fashion business. In order to reach and interact with their target audience, firms are increasing their investment in mobile advertising significantly.
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Asia-Pacific Expected to Witness Major Growth
- China’s economic growth and a rising tech-savvy population have resulted in higher penetration of internet consumption and mobile device penetration in recent years. Due to the increased proliferation of social media, the ad tech industry is growing rapidly in the country. China hosts several tech giants such as Baidu, Tencent, and Alibaba. The rising inclination toward video-based platforms has also increased the demand for various advertising formats in the region.
- The digital revolution and growing internet penetration are driving the ad tech market in India. The rise of online shopping and other digital services, as well as increasing demand for digital advertising, especially on search engines and social media platforms, have compelled businesses in the Indian ad tech industry to increase their advertisement spending.
- The ad tech market in Japan is anticipated to grow due to increasing investment in data, automation, artificial intelligence, and programmatic advertising. The emergence of new market players and innovation plays a critical role in the ad tech ecosystem in Japan. Mobile ad spending is projected to increase in Japan during the forecast period, attributed to the country’s expanding mobile app ecosystem, representing a massive opportunity for ad tech companies. Japan also has an increased influx of video advertising serving platforms entering the Japanese market.
- The rising digital and internet penetration in Australia is bolstering the growth of the regional ad tech market. The rising adoption of artificial intelligence (AI), machine learning (ML), Virtual reality (VR), and augmented reality (AR) technologies is expected to provide lucrative growth opportunities for advertising technology players. The growing use of social media apps and the rising gaming industry also create numerous options for the ad tech market growth in Australia.
- Increased investments, public-private partnerships, and the ever-growing digital gaming market are projected to provide tremendous opportunities for marketers to attract audiences in highly interactive out-of-home (OOH) environments in South Korea. Programmatic Digital out-of-home advertising is opening up new revenue streams for media owners to drive additional revenues.
- A combination of creative innovation, technical adoption, and a dedication to ethical advertising define New Zealand’s position in the global ad tech market. Because of the market’s projected expansion and emphasis on regional specifics and legal compliance, New Zealand is positioned to have a significant impact on the changing face of digital advertising.
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