Market Share of Active and Intelligent Packaging Industry
The active and intelligent packaging market is fragmented, with many players competing in the same space. Brand identity plays a major role in shaping consumer decisions in the market, as strong brands are synonymous with high performance and quality. Overall, the intensity of competitive rivalry is moderately high. Companies try to enter into long-term supply contracts to create a win-win situation by utilizing cost benefits and passing on the supply chain.
- May 2022- Avery Dennison announced its strategic partnership with Wiliot, a developer and provider of digital ID technologies to scale the IoT through the integration of atma.io and the development, design, and manufacturing of Wiliot tags, which will help to create an intelligent and fully connected IoT.
- April 2022 - Amcor PLC invested in establishing new thermoforming capabilities for medical packaging in its Sligo, Ireland, healthcare packaging facility. The multi-million-dollar investment would strengthen Amcor's growth industry for sterile packaging, offering customers in Europe and North America another site with comprehensive healthcare solutions.
- March 2022 - Graphic Packaging extended a range of sustainable packaging solutions for the beverage industry. In line with its commitment to ongoing product innovation in support of a more circular economy, the business launched EnviroClip, a minimal material, paperboard alternative to plastic rings and shrink film for standard beverage cans.
Active & Intelligent Packaging Market Leaders
WestRock Company
Ball Corporation
Amcor Ltd
Avery Dennison
Crown Holdings Inc.
*Disclaimer: Major Players sorted in no particular order
