Market Share of Action Camera Industry
The global action camera market is moderately consolidated, with a few vendors accounting for significant market share globally. Some of the players operating in the action camera market include insta360, GoPro Inc., Olympus Corporation, Garmin Ltd, and Nikon. The market players are increasingly making significant investments in terms of new product launches while making various innovations in existing products. This will help them gain maximum market traction as the market continuously evolves in line with emerging trends.
In November 2022, GoPro Inc. announced the global release of the GoPro Hero 11 Black series cameras. The Hero 11 Black camera range contains three models: the Hero 11 Black, the Hero 11 Black Creator Edition, and the Hero 11 Black Mini. All three cameras have a new bigger sensor with 10-bit color depth, enhanced video stabilization, and the broadest field-of-view ever in a GoPro Hero camera.
In September 2022, DJI, a Chinese drone and action camera firm, unveiled the Osmo Action 3. This device is a throwback to the original DJI Action camera and has been launched to compete with GoPro offers. DJI's newest Action camera has two touch-sensitive screens that can be used with wet hands. The device also allows voice control.
Action Camera Market Leaders
GoPro, Inc.
Nikon Corporation
Garmin Limited
Olympus Corporation
insta360
*Disclaimer: Major Players sorted in no particular order
