Market Share of Account-Based Industrying Market
The competitive landscape of the account-based marketing market is fragmented due to the presence of various solution providers globally and the emergence of new solutions. The market players in the region are witnessing strategic partnerships and acquisitions to boost their market presence and strengthen their global footprint. Also, the market players are making several innovations and product developments to help marketers better serve their clients and gain maximum market traction.
November 2023 - Albacross, a provider of account-based marketing (ABM), announced a partnership with Bombora, the globally recognized firm in offering intent data for B2B sales and marketing. This strategic partnership will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind partnership in Europe. Integrating Bombora’s Surge intent data will enhance Albacross customers with insights into buyer intent, enabling effective go-to-market strategies.
September 2023 - Jabmo, a B2B account-based marketing platform with offices in the US and Europe, acquired out of administration by UK marketing and advertising tech company Expandi Group. The deal will give the UK company access to key markets in North America and Asia Pacific (APAC).
Account Based Marketing Market Leaders
Terminus Software, Inc.
Marketo (Adobe, Inc.)
Engagio Inc.
6sense Insights, Inc.
Uberflip
*Disclaimer: Major Players sorted in no particular order
